It’s rarely about luck. And almost never about price alone.  Two homes, same neighborhood. Similar square footage, style, and updates. One sells in three days. The other lingers for three months.  Why?  Because homes don’t just sell based on what they are—they sell based on how they’re positioned.  Let’s look at the real drivers of speed in residential sales. 

Chasing a number can cost you more than missing it.  Everyone wants the highest possible sale price. But pricing too high rarely ends with more money in your pocket. In fact, the consequences of overpricing often show up subtly: lost momentum, eroded trust, missed opportunities.  Let’s break down what overpricing actually costs.